Reading Motivation Declines Earlier Than You Think
Learn more about how motivation shifts with age, what drives student engagement, and where schools have opportunities to intervene.
Based on Research from the National Reading Research Center
The Reading Motivation Index™ (RMI) evaluates key intrinsic and extrinsic motivation factors that influence reading behaviors, helping educators identify opportunities to increase engagement and target literacy support.
Demo the RMI
Explore the gamified, student-friendly survey, reading motivation identity reports, and comprehensive educator insights.
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Why Motivation Matters
Research confirms that reading motivation plays a critical role in reading frequency, stamina, and academic performance. When students are motivated to read, they read more — and when they read more, they do better.
The RMI not only measures what motivates students to read, it gives educators actionable insights based on individual student motivations.
Educators gain easy access to reporting and low-lift recommendations, developed by our team of former teachers and librarians, to motivate students and strengthen reading habits.
How It Works
Getting started with the Reading Motivation Index is simple.
Share a quick survey
Students complete a short, engaging questionnaire.
See motivation in motion
Reports reveal motivation trends and highlight opportunities for support.
Support meaningful growth
Use insights and recommendations to support student growth and engagement.
Turn Insight Into Action
RMI doesn't just measure motivation. It guides you in motivating your readers more effectively.
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Identify opportunities to increase reading frequency and stamina
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Track changes in motivation over time
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Support student choice with targeted strategies
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Respond to student needs with confidence, not guesswork
Part of a Complete Reading Ecosystem
The Reading Motivation Index is part of the Joyful Reading Company ecosystem, alongside Beanstack and Comics Plus, designed to support every aspect of a student's reading journey.
